The 601 Journal
Stories, lessons and milestones from building an enduring hospitality company.
Follow Our Journey
Ladies and Gentlemen Serving Ladies and Gentlemen
I’ve been thinking a lot lately about customer experience, although the more I think about it, the more I think what I really mean is hospitality. How someone feels when they walk into one of our places. Whether they feel noticed. Whether somebody is paying enough attention to recognize what they need before they necessarily have to ask for it. As we get closer to opening the new For Crepe Sake in downtown East Lansing, I’ve found myself thinking about this more and more.
Why Hospitality Needs a New Playbook
For decades, the restaurant business has been built on the same formula: find a space, fill it with tables, and hope that enough guests cycle through each night to make the numbers work. The problem? The math is broken.
The Magic of Gathering Over Food…
And Why We Built The Local Epicurean Around It
Across time and culture, one truth remains: when people want to connect, they gather around food.