
Moments & Milestones
The Making of a Timeless Hospitality Business

A Leap I Had No Business Taking
Looking back on Failure Lab Atlanta, the event I had no business producing, and how that leap set the stage for building The 601 Group.
In early 2015, I did something wildly out of my comfort zone. I read an article about a new event called Failure Lab, launched in Grand Rapids, Michigan. They had hosted a program at East Grand Rapids High School, my alma mater, where people stood on stage and told raw, vulnerable stories of failure.